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ABOUT PLUTUS

We make UGC Marketing reliable (and we have receipts)

Since 2023, we’ve helped category-leading consumer apps and services turn UGC across platforms into a repeatable growth machine.

We work with both enterprise growth & marketing teams and lean, fast-moving founders who want the same discipline without the chaos.



“We started Plutus because go-to-market has changed. It’s no secret that distribution lives in the feed, but most don’t have the time or budget to keep up. We get it 100%, which is why we’re deep in the trenches with consumer apps and understand the constraints.

Our mission is to help teams scale efficiently by turning real user insights into creator-led content that resonates, then iterating quickly until it becomes a reliable growth engine. Repeatable is a must.”

Alex & Mo
Founders at Plutus Media

WHO WE’RE BUILT FOR

Enterprise growth & marketing teams come to us when they need:

● reporting that leadership can trust
● scalable UGC production without expanding headcount
● speed for launches, feature pushes, and new messaging angles
● creator logistics handled professionally (briefs, coaching, timelines, rights)

Lean, fast-moving startup founders come to us when they need:

● a partner who can move quickly without creating chaos
● faster learning, clearer direction, and less trial-and-error
● enterprise-level rigor without building a full internal content function

Our story

From two clients to the system behind 3B+ views.

Early 2023

Mo and Alex started Plutus Media.

Two clients. Almost no revenue, and no process, but one clear belief: short-form video and creators were how consumer apps would grow.

Late 2024

The realisation

Canvas UGC only works at volume. One app needs many angles, many creators, and many tests to find a winner. So the pitch became "High-volume Canvas UGC for Consumer Apps”

Plutus went from 5 clients to 13+ recurring clients practically overnight.

2025

Great videos weren't enough

At high volume, Canvas UGC is an operations problem: without a system, there is no momentum. And without momentum, there are no results. So the pitch became "High-Volume Canvas UGC, backed by world class systems"

Plutus continued to drive great results, now with bigger clients, at a bigger scale.

Present

Best-in-class creative, backed by best-in-class operations.

Today, the numbers are: 25M+ app downloads attributed, 400+ consumer apps, 3B+ views, $5M+ paid to creators.

This is just the beginning. If this journey excites you — and you believe you can add to the Plutus story — talk to us.

See open roles

The people WHO RUN YOUR CAMPAIGNS

Kasia
Kasia
Head of Client Services
Damon
Damon
Head of Campaigns
Patricia
Patricia
Creative Strategy Lead
Alejandra
Alejandra
Project Manager
Bella
Bella
Creator Manager
Trey
Trey
Creator Manager
Alexia
Alexia
Creator Manager
Devin
Devin
Creator Manager
Emili
Emili
Creator Manager
Belle
Belle
Head of Creators
Isabella
Isabella
Project Manager
Islam
Islam
Head of Partnerships
João
João
Founding Engineer
Diogo
Diogo
Head of Growth Operations
Nayyirah
Nayyirah
Head of People Operations
Andreia
Andreia
Head of Distribution
Don’t take our word for it, trust our numbers
OPERATING SINCE EARLY 2023
350+ CAMPAIGNS DELIVERED
REAL-TIME REPORTING DESIGNED FOR DECISION-MAKING
A BATTLE TESTED (AND OFTEN “COPIED”) MANAGEMENT SYSTEM AND UGC PRODUCTION WORKFLOW

Join the team

We're always looking for people who care about the work

Join the team

want UGC to become the channel that grows your app fastest?

Book a Strategy Call

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